Report: Apple "Considering" $400 (£240) Price for the iWatch

By Robert Sorokanich on at

There's been a whole lot of rumours swirling over the smartwatch Apple may announce during the iPhone event on September 9th. Now, Re/Code says that Apple execs have discussed pricing the wearable in the $400 range (£240 directly converted).

That price is on the very high end for smartwatches—most come in at less than £200, and even the relatively lux Moto360 and Pebble Steel don't break the £240 barrier. £240 before any sort of tax or inflation is an awful lot of money. Re/Code is usually very reliable on these things, but pre-release rumours are still just rumours. 9to5Mac reminds us that ahead of the iPad's debut, folks were pretty sure it would come in at $1,000 (£602), double what the actual price ended up being.

So we'll still call this one a rumour, and add it to the growing pile of hearsay and scuttlebutt regarding the assumed iWatch. You can find that entire pile right here. [Re/Code]