Whether you support Manchester United or Burnley, Sky has today announced that its revamped On Demand service will offer a dedicated zone for every single team in the Barclays Premier League.
Announced just in time for the kick-off of the 2014/15 season, owners of a Sky+HD box hooked up to the web will be able to catch interviews and documentaries, and clips and features from the Soccer AM and Fantasy Football Club teams covering all 20 sides in the league. This is in addition to the 116 live Premier League matches that the Sky Sports channels will be showing (which will also be accessible from the new individual team hubs).
Following hot on the heels of the announcement of the new Sky Sports 5 channel, the news comes as Sky plans a significant overhaul to its digital sports offering. By August 12th, the popular Football Score Centre app will come complete with a new video section and a broader set of push notifications, Sky Sports for iPad will get a new Sky Sports News HQ second screen experience (adding customisation options based on rugby league and union news feeds), while all mobile apps will get Sky Sports 5 streaming -- provided you're already a Sky Sports subscriber of course.
Finally, SkySports.com will be completely redesigned, adding the Sky Sports 5 live streaming channel and adding interactive polls that will feature in Sky Sports News HQ programming.
Plenty on the way then. It seems that Sky has noticed the growing threat that its rivals represent in the football coverage sphere. Your move, BT. [Sky Sports]