Facebook Ads Will Now Follow You Around the Internet

By Gerald Lynch on at

If you think your Facebook newsfeed is stuffed full of too many adverts already, you're going to love this -- the social network monster has updated its advertising platform to support targeted advertisements across the entire web.

When any of Facebook's 1.3 billion users sign into their accounts, they will generate a unique device identifier that will let the company serve advertisements tailored to their web habits. This can track a customer across the web, letting Facebook pop an advert into a slot on pages other than Facebook.com. With the Omnicom Group, one of the world's largest advertising firms, already behind Facebook's new push, expect to see the adverts popping up on your favourite pages before long.