With Polaroid out of the picture, Fujifilm has been making moves in recent years to own instant photography with its Instax line of cameras, printers and film. Today, it makes a play at a niche of the instant market with a larger format camera.
The Instax Wide 300 takes Film Size 86 mm x 108 mm film that's double the size of the film in last year's Instax Mini 90. Like the Mini 90, it's basically a modern take on classic instant photography. Larger format instant photos have been a staple of everything from dentists to designers who need physical shots instantly. Given the niche resurgence of lo-fi analogue photography recently, this larger format could do well.
At $130 (about £80, directly converted), the Instax Wide 300 isn't too expensive, but it might be a tad more than the weekend warrior wants to drop on a novelty, especially when a twin pack of 20 exposures costs $32 (£20). Out next Spring.