If you like talking heads trapped in white rooms, or the way Jony Ive's voice has slowed down so much recently that it's fair to wonder if he's sustained a head injury, you're going to love these.
Following on from last night's wave of announcements, we've pulled together every official Apple trailer, teaser and advert the Cupertino company has put out for its new iPhone 6, iPhone 6 Plus and Watch devices. Grab a cup of tea and brace yourself for 20-odd minutes of self-aggrandising, over-produced promotional back-slapping.
iPhone 6 and iPhone 6 Plus
The Other Stuff, Plus Bono
Read all Apple announced at the iPhone and Watch event, plus Giz readers' reactions