Your iTunes subscription now comes with its very own free Bono (album in which he sings lead vocals).
Yep, every single iTunes user (500 million customers total!) is getting the new U2 album absolutely free. What's more, you won't be able to get it anywhere else (Beats Music and iTunes Radio not included) until mid-October.
Art by Andrew Liszewksi
Read all Apple announced at the iPhone and Watch event, plus Giz readers' reactions