Old Game Boy Ads Weren't Exactly Family Friendly

By Kotaku UK on at

Nintendo's cultivated an image as the most squeaky-clean creator on the game company block, but it wasn't always that way. And by that I mean the '90s were weird, you guys.

Gaming Tumblr Pxlbyte brings us a smattering of old ads for the Game Boy and Game Boy Pocket, a few of which are oddly... sexual.

Old Game Boy Ads Weren't Exactly Family Friendly

Old Game Boy Ads Weren't Exactly Family Friendly

Old Game Boy Ads Weren't Exactly Family Friendly

And then there's this one, which is just... um.

Old Game Boy Ads Weren't Exactly Family Friendly

Wow. Wooooooooow.

I did a little more searching myself and found a couple about how the Game Boy is — shockingly! — better than inflicting horrible bodily harm on yourself. I never would've guessed.

Old Game Boy Ads Weren't Exactly Family Friendly

Old Game Boy Ads Weren't Exactly Family Friendly

Those faces. Horrifying! That pun. Maybe worse.

So there you go: some hyper weird sexualisation, cultural insensitivity, and pure, unbridled terror. Because when I think of the Game Boy, I totally think of those things. Just like Quake always reminds me of nightmare-inducingly creepy family gatherings.


This article originally appeared on Kotaku UK, our gaming-obsessed site. Check them out for original reporting, gaming culture, and humour.