Panasonic Goes Old School With its Cassette-Shaped Voice Recorder

By Andrew Liszewski on at

Panasonic is clearly targeting a certain demographic, or at least a specific age group, with its latest voice recorder. Because anyone who grew up before the age of MP3s, or even compact discs, will spot the RR-S30's uncanny resemblance to an audio cassette tape. To anyone younger, it will simply look like something they vaguely remember seeing in their parent's basement—or a museum.

To help really sell the whole cassette thing, the RR-S30's LCD display features a pair of faux reels that rotate during recording or playback. But in terms of more practical functionality, on a pair of AAA batteries the recorder will capture up to 180 hours of audio at its lowest quality setting, from either a set of built-in stereo mics, or an external one that's been plugged in. It will be available next month, in Japan at least, for about £50, so nostalgia seekers should mark their calendars. [Panasonic (Japan) via Fareastgizmos]