The tech blogging world was alight this morning with purported images and video of a leaked iPhone 6. That's not surprising—in the run-up to Apple's iPhone 6 event on Tuesday, leaks and rumours are inevitable. But as always, it pays to have a sceptical eye.
Today's leak, at face value, seems pretty convincing: The leaker provides a whole host of images of a mystery device that sure looks like an iPhone. It's got the same 4.7-inch dimensions and overall aesthetic that we've been teased with for months. There's even a brief (mirror-image) video showing the alleged leaker unlocking the alleged iPhone 6 using the alleged fingerprint scanner.
Looks pretty legit, right? Maybe. But it always pays to be sceptical.
Fake iPhone models are not hard to make. Witness the way TMZ got bamboozled by an iPhone 6-esque mystery device. "Drool, geeks," the headline compelled—while the photos showed a handset that was most likely some kind of cobbled-together Android freak machine wrapped in knockoff Jony Ive clothes.
Today's mystery "iPhone 6" could very well be another example of such trickery. Sure, many sites pointed to the smooth, glitch-free way the purported iPhone went from lockscreen to homescreen in the video clip. Some took the apparent functionality of the phone's fingerprint sensor as strong supporting evidence.
But NowhereElse's Steve Hemmerstoffer, himself a highly reliable source of leaked iDevice info, points out that a well-equipped fake-maker could easily rig up a fake TouchID setup on a fake iPhone. Then there's the video itself. If you're going to the trouble of showing video proof that your iPhone 6 is, in fact, an iPhone 6, why not show more of it in action? That unlock sequence looks smooth, but what about showing us some other functions? Lots of folks noticed the apparent credit card icon in the leaked phone's Passbook icon, alleged evidence of Apple's new mobile payment partnerships. Why not show us how it works?
Apple will reveal the iPhone 6 to the world on September 9th. That's (checks calendar) very soon. And that means this weekend is prime time for those last-minute leaks. We live in a world where electronics manufacturers have a very hard time surprising us. So there's a demand for this sort of thing, a yearning to see the Hot New Device when we the consumers want to see it
Leakers know this. Some of them are historically reliable, proven sources of solid information gotten by knowing the right people in the right places. But just remember that for every reliable leak, there's a boat load of sketchball fakes, and whatever you end up seeing this weekend could be one of them.