Lots of us spend a lot of time lounging, sleeping, eating, living out of and off of Ikea furniture. In order to promote a new superstore coming to Clermont-Ferrand in the middle of France, the company installed a fully functional climbing wall of inexpensive modern furniture outside of a cathedral. Spider-Man's new living room?
All of the decor on the 30-foot-high (9.1m) vertical floor plan is by the brand, with a few visible, strategically placed holds for easier gripping between the colourful Reidars and Poängs. It's the latest collaboration between Ikea and Paris-based creative agency Ubi Bene, which together have pulled off some interesting collaborations in the past; most of which edge into the public-spectacle end of the spectrum for an unconventional variety of publicity stuntage.
According to Golem13, it's open to the public and it looks like a lot of folks are giving it a go. All of which raises an important Would You Rather: Spend a sleepy night in a showroom, or get physical and navigate your way to the top of this thing? [Ubi Bene Paris; Golem13 ; Design Taxi ]