Twitter's New "Buy" Button Lets You Make In-Tweet Purchases

By Ashley Feinberg on at

Twitter has been fairly upfront about its plans to offer "in-the-moment commerce experiences" ever since it acquired CardSpring just a few months ago, but now, it's official. Starting today, some users will see the option to buy products directly from the tweets themselves.

For now, only a select group of artists, brands, and charities (Burberry, (RED), and Pharrell, to name a few) will be able to sell products with the new button, but presumably, there will be quite a few items and deals exclusive to Twitter.