Bono Has Apologised for the Automatic U2 Download

By Jamie Condliffe on at

Apple's decision to give away U2's new album to each and every iOS user didn't go very well. Now, Bono has apologised for what he's done.

In a Facebook interview, in which U2 answered questions posed by fans in a kind of diluted Reddit AMA, he admitted that the band got a little carried away. From the interview:

Oops. Um. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves.

Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.

There's a lot of noise out there. I guess we got a little noisy ourselves to get through it.

So, if you were one of the 81 million people subjected to the enforced auditory experience, at least Bono is sorry. [Facebook via MacRumors]