East Anglia receives a third less rainfall than the rest of Britain, and two University of East Anglia students are encouraging some desperate measures to counteract the shortfall.
Rather than taking a morning whizz in the loo, Chris Dobson and Debs Torr are encouraging their fellow students to have a quick pee whilst in the shower instead, potentially saving 12 litres flushed down the toilet for every one of the 15,000 students on the university campus.
“We’ve done the maths; the project stands to have a phenomenal impact," said Dobson.
"With 15,000 students at UEA, over a year we would save enough water to fill an Olympic size pool 26 times over. Imagine how big an impact it could have if we could get everyone in East Anglia, or even the UK, to change their morning habits.”
Taking part in Npower's Future Leader's Challenge (a scheme that rewards students that can come up with impactful environmental initiatives at universities) Dobson and Torr are hoping to get their peers to make a (slightly dirty) habit out of shower-peeing by offering up gift vouchers to those that pledge their support. [Independent]