Amazon Echo is a speaker that has a voice assistant built in. You can ask it questions, and tell it to do stuff and it complies. Well this is different.
Echo is an always-on speaker that you plop into a corner of your house and turns it into the futuristic homes we've been dreaming about. It's like Jarvis, or the assistant computer fromHer.
When you say the wake word "Alexa," it starts listening and you can ask it for information or to perform any of a number of tasks. For example, you can ask it for the weather, to play a particular style of music, or to add something to you calendar.
Of course voice assistants aren't an entirely new concept, but building the technology into a home appliance rather than into a a smartphone makes a lot of sense and gives the technology a more conversational and natural feel. To that end, its got what Amazon calls "far-field recognition" that allows you to talk to it from across the room. It eliminates the clumsiness of assistants like Siri and Google Now that you have to be right on top of.
Besides being an assistant, Echo is also a little Bluetooth speaker with 360-degree sound. It stands 9-inches tall, has a 2-inch tweeter and a 2.5-inch woofer.
If you're not near the speaker, you can also access it using an app for Android and Fire OS as well as through web browsers on iOS.
Right now, Echo is available by invitation only. According to Amazon, "invites will go out in the coming weeks." It costs $200 (£126) for regular people and $100 (£63) for people who have an Amazon Prime account. We don't know what the localised prices will be yet, but given all of the extra functionality built in this thing can't get in my kitchen soon enough. [Amazon]