Apple has announced that it is to share sales proceeds from selected products over the next two weeks in support of World AIDS Day 2014.
Kicking off today and lasting for the next fortnight, Apple will offer 25 apps with exclusive new content for the (RED) HIV/ AIDS charity, with proceeds from their sales going to the Global Fund to fight AIDS. Also, a portion of global sales from Apple's online and retail stores between November 28th and December 1st will also go to the charity, with US customers receiving a gift card with which to purchase specific (RED) products from Apple.
Leading up to the Christmas rush, we're now entering the busiest shopping period of the year. In the US, this Friday is the so-called "Black Friday", where deal hungry-shoppers splash the cash on retailers' cut-price bargains. It's a tradition that's picking up momentum here in the UK too. For Apple to donate even a portion of sales from this two week period could mean a substantial amount handed over to the charity.
"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," said Apple's CEO Tim Cook in a statement.
"For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple's retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well." [Apple]