Well this is a turn up for the books! Remember Sony's announcement from earlier this week, stating that it would be putting together an all e-ink smartwatch? The one that sounded strikingly similar to the FES Watch? Well, it turns out that the FES Watch actually is Sony's planned timepiece after all.
The FES Watch was presented as a product from "Fashion Entertainments", which was looking to crowdfund the watch (which it managed to do to the tune of 3.5 million yen from 150 supporters). It's now been revealed that Fashion Entertainments is a subdivision of Sony.
“We hid Sony’s name because we wanted to test the real value of the product, whether there will be demand for our concept,” a person involved in the project told the Wall Street Journal.
The watch uses e-ink not only in its face, but across its strap too, allowing the wearer to customise the band with different patterns as they see fit. Using the low power screen tech, it can run for close to two months on a single button watch battery.
And here's me saying that Sony's idea sounded like a rip-off of the FES Watch. Boy, do I feel silly. Well played, Sony, well played.
On the other hand, those 150 supporters have just been duped into crowd funding a device by a mega corporation, moonlighting as a start-up. For shame Sony, for shame! [WSJ]