Since its founding in 1998, Google has aimed to “organise the world’s information and make it universally accessible and useful” to all. Now Larry Page has admitted that it is "probably" the right time to adopt a new mission statement, what with the company's interests now spread so wide.
"We’re in a bit of uncharted territory,” Page said. “We’re trying to figure it out. How do we use all these resources … and have a much more positive impact on the world?”
“The societal goal is our primary goal. We’ve always tried to say that with Google. I think we’ve not succeeded as much as we’d like.”
With Google now entering into the robotics and healthcare industries as well as web, mobile and advertising, Page remains ambitious. When asked about the possibilities the next 100 years offer up, Page stated that "we could probably solve a lot of the issues we have as humans." From low-cost energy solutions to robotised industries (“The idea that everyone should slavishly work so they do something inefficiently so they keep their job – that just doesn’t make any sense to me," said Page) in Google's sights. [Financial Times]
Update: This post originally suggested that Larry Page had expressed an interest in changing Google's "Don't be evil" motto. This was incorrect -- Page instead suggested that Google is looking to move beyond its mission statement to “organise the world’s information and make it universally accessible and useful”. This post has been edited to reflect that.