A VR experiment with students has given them a look into the life of a farm-bred hen, locking them in a 3D intensive farm to show them what life's like when you're a locked-in egg machine.
The experiment at Western Michigan University saw teens hemmed into a cell, albeit only virtually, using the I, Chicken simulation tool created by a division of PETA. The head-mounted VR game lets you "be" a chicken, living happily in the wild, until a farmer comes and picks you up and takes you to the slaughterhouse to be killed.
And as we all know, if you die in virtual reality your physical body dies in the real world, so be careful out there if any well-meaning animal rights campaigners approach you in the street with the promise of fun times. [YBoT]