Remember for a second that Usher is a dad. Bearing that in mind, let's move onto the news that the R&B singer is giving away a new song at the bottom of Honey Nut Cheerios boxes sold exclusively at US supermarket chain Walmart. Taylor Swift, you still looking for post-Spotify ideas?
Is it the future of music? Or is it the future of Cheerios? Or is it just a dad, dadding hard? I dunno! But if streaming revenues are getting you down, then you have to try something. Anything.
The song, Clueless, is previewed — but only previewed — in the teaser above, and if you want the real thing, you'll have to go pick up some Cheerios. This is an interesting approach to music distribution, but at least Usher has heart health and a balanced breakfast in mind. [Billboard]