YouGov Profiler Thinks iPhone 5S Owners are a Bit Right Wing and Lumia 1020 Fans are Into Porn

By Gerald Lynch on at

iPhone owners are all lefty, bike-riding designers, right? Wrong, or at least wrong in the eyes of this incredible (and unintentionally hilarious) YouGov profiler. According to the UK-based internet market research firm, iPhone 5S owners are more likely to be Tory-voting estate agents than Jony Ive wannabes.

The profiler lets you insert any brand, person or product, and find out which demographics and interests are most likely to be associated with them, based on YouGov's pool of research data. You even get a little illustration of the standard person likely to be interested in whatever you searched for, and the results are rib-ticklingly bizarre. Naturally, I had a quick look at the people YouGov thinks are most likely to buy some of the top-brand smartphones out there.

If you're the fetching Nokia Lumia 1020 owner above, you're most likely to be:

  • A male from the South Coast, aged over 60
  • Ever so slightly to the right, politically.
  • Working in military and defence
  • A keen fisher, with a cat
  • Into American football
  • Wearing Clarks shoes
  • Driving a Fiat
  • A fan of IBTimes.com, Slutroulette.com and XHamster.com

If you're the hip young owner of an iPhone 5S, you're most likely to be:

  • A male from London, aged 25-39
  • A supporter of right-leaning politics
  • Working in real estate and property
  • A chess playing dog owner
  • Into basketball
  • Wearing T.M. Lewin
  • Driving a BMW
  • A regular visitor of Roblox.com and iCloud.com

If you've got a Samsung Galaxy S4 in your pocket, you're most likely to be:

  • A female from London aged 25-39
  • Very left-wing, politically
  • Working in Research / Research and Development
  • Into video games and playing pool
  • A pool playing dog owner
  • Wearing Dorothy Perkins
  • Driving a BMW
  • A regular user of NationalExpress.com

It is, as ever, an imprecise measurement of the nation's brand allegiances and tastes -- sample sets vary wildly and, unless you manage to quiz every single person within a given demographic, results will be skewed around those few that have been questioned. Don't be surprised then if you don't see a pool-hustling, dog-owning, research whizz chatting away on a Galaxy S4 the next time you wander into Dorothy Perkins. You can find out more about how the profiler works here.

It's good fun to mess about with all the same. You can give the profiler a go by hitting up the source link. [YouGov]