Being the most valuable brand in the world, you'd hope for a little more than just a Christmas card if you worked for Apple, and the Cupertino company makes an effort every year to give a little extra come the festive season. This year, its employees were given a custom Incase Staple Backpack, with the company's logo stuck on the back.
OK, so it's not exactly a shiny iPad Air 2 for all then, but it did come with a little poem, too:
This is our gift to you.
But it can never compare to what you’ve given.
What does it take to give a gift?
It takes thoughtfulness. Compassion.
And sometimes, sacrifice of your time,
your talent, and your heart,
These are the gifts you give:
kindness, knowledge, humour, and patience.
You give them when you cover for a teammate,
so they can go on a much-deserved break.
When you send an email recognising a job
well done. Or when you grab an extra coffee
for a friend before you clock in.
You give these gifts whether it’s the beginning
of the season, or the end of a very long day.
You do it over, and over, and over again.
Amazing products are designed in Cupertino.
Amazing moments are made by you.
These moments are your gift this
holiday season—to your customers,
to your team, and to the world.