Uber Cashes in on Sydney Hostage Crisis With Four-Fold Price Hike

By Gary Cutlack on at

Besieged international taxi firm Uber is getting its first kicking of the week in nice and early on Monday morning, thanks to raising its prices in Sydney as the hostage crisis kicked in.

According to local sources quoted by Cnet, the cheapest price of a journey in Sydney rose by four times to AUD$100, as customers flooded to the service to escape the business district as terror attack hysteria kicked in.

Uber initially said the price rise was to encourage more drivers to take to the street to meet the sudden surge in demand, although, as more panic kicked in overnight, it caved to the pressures of an unfolding PR nightmare and made all journeys out of the city's central business district free. [Independent]