Amazon really hasn't had much luck with its Fire Phone. Middling specs were met with mediocre reviews, resulting in dire sales numbers. And with warehouses full of boxes of the smartphone collecting dust, the "fire sale" that everyone teased seems now to have begun. Today (for one day only) you can now pick up Amazon's Fire Phone for just £99.
That's £300 cheaper than the 32GB model's £399 launch RRP (the 64GB edition today sits at £149). Locked to O2, you can buy the handsets without a contract, but you'll still need to pick up an O2 SIM to use it. [Amazon]