Do You Love Your Kids Enough to Buy Them a £30K Toy Car?

By Andrew Liszewski on at

Some parents spoil their kids rotten. Then there are those that are willing to spend £30,000 on an electric toy car, that isn't actually street-legal, but does come with a fancy gold-plated finish. This obscene toy available from Selfridges' Oxford Street store in London is one such gift.

Made by a company called Atom Model Cars, this child-sized roadster is a near perfect two-thirds scale replica of an Aston Martin. But instead of a V8 or similarly-capable engine, it runs on electric motors with a battery that lasts for 48 hours, and tops out at a speed of 15 miles per hour.

To help further justify the price tag and subsequent sticker shock, Atom Model Cars uses actual Nappa leather for the miniature car's interior, LED lighting throughout, and the option to customise both the licence plate and the luxurious stitching used on the upholstery. And since kids never spill or climb over anything with sticky hands, there's no reason not to use the finest materials for a vehicle only they can really fit into. [Atom Model Cars via Damn Geeky]


This article originally appeared on Toyland, Gizmodo's toys and collectibles blog