Your next mobile phone contract may come courtesy of Sky. Confirming earlier rumours, the TV giant has announced that it is to partner with Telefonica, owners of the O2 network, to offer mobile phone deals under its own branding. With Sky already offering home phone, broadband and TV packages, it's now another major player in the quad-play race.
Offering 3G and 4G services through O2's network infrastructure, it sures up Sky's position particularly against BT, whose recent acquisition of EE and continued march across Sky's once-secure TV sports monopoly had left the Rupert Murdoch-owned company on rocky ground.
However, Sky's entrance as an MVNO will be delayed until 2016. While Sky doesn't share any reasons behind the delay, it's likely due to the fact that O2 is not-so-secretly preparing to be taken over by Three UK owners Hutchison Whampoa. [Sky]