With the release of the Apple Watch, the Cupertino company doesn't only want you to keep your iPhone safely tucked away in your pocket, it wants you to leave your car keys there too. Speaking to the Telegraph, Apple CEO Tim Cook revealed that the timepiece can also double up as a replacement for the key fob that most modern cars use.
"This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said.
"I'm now so used to getting all my notifications and all my messages [...] It's so incredible just to do this."
The news will fuel the rumours surrounding Apple's potential entry into the automotive industry, with the company already said to be looking into building an electric vehicle to rival that of Tesla's, and poaching experts in the field. Apple Watch, alongside Apple Carplay and Apple Maps, could become small parts of a larger move into transport for the company.
Apple yesterday announced that it would be holding a Spring press conference on March 9th, which will likely bring with it a precise release date for the elusive timepiece.
Though we first saw the Apple Watch back in September, with Apple drip feeding information on a regular basis regarding the watch (including news on its potential waterproofing), it may look a significantly different device in terms of features by the time it goes on sale. [Telegraph]