Once the use of toxic mercury in household batteries was eliminated a couple of decades ago, it finally became safe to just toss dead AAs in the bin. But if deep down you actually felt guilty about not being able to recycle them, Energizer's here to help your conscious with its upcoming EcoAdvanced AAs made with 4% recycled battery material.
That doesn't sound like much, but it apparently took the Duracell-troubling power firm some seven years to figure out how to reuse materials like manganese and zinc from dead batteries, without sacrificing the performance of the final product.
And 4% is just the start. Energizer claims the bottleneck actually lies with there being few recycling plants with the tech needed to reclaim the materials from dead alkaline batteries, but by 2025 the amount of recycled material in a new AA could be as high as 40%.
A four-pack of Energizer's new EcoAdvanced AA batteries is set to sell for $5 in the US, about 25% more expensive than the States' comparable high-performance batteries without recycled materials in them. The UK will follow, although no price or date is on the UK store yet.