So this arvo, elder indie statesmen Blur announced The Magic Whip, their first new album playing nice again in some 12 years. But in an oh-so-digital move, they've trumped that announcement already by pushing the first song from it straight to Spotify to capitalise on all that wonderfully organic social interest.
So we thought a big British brand embracing the tech world was as good a time as ever to launch 'Soundtrack', a feature over on Giz US we've been meaning to take over here for a while, where we post something we're listening to and you slag it off mercilessly.
So first up, Blur's Go Out:
So what do you think? Worth the 12-year wait? Or not even the hour since we knew a new album was coming?
Fuzzy, one-paced, brooding and, at first listen, fairly forgettable, to us it seems perched somewhere between Think Tank and 13 – what in the olden days we'd call an "album track". What say you?
Let's hear your thoughts down below…