Buying one of Sony's new-for-2015 Bravia TVs this year? With the exception of a couple of teeny-tiny entry level models, your buck will also buy you built-in YouView, putting one of the best EPGs directly in your TV and leaving space on your television stand for important things.
What things? Things like cakes and snouts maybe? A picture of Nanny? Either way, it's one less black box cluttering up your zen-like AV arrangement.
Whether it's 4K, curved or plain old Full HD, Sony's push to include Android in the majority of its TVs for 2015 will see YouView's seven-day catch-up EPG act as the default TV guide on Sony's sets. This allows for integrated services including iPlayer, ITV Player, Demand 5 and 4oD right inside the programme listings view. YouView also lets you (metaphorically) travel in time (Sugar didn't fund no tardis), letting you scroll back through a previous week's worth of TV listings and letting you (where available) jump straight from the legacy listings in the EPG to whichever catch-up service a missed show has migrated to.
It works like a dream in YouView's most recent dedicated set-top boxes, though we weren't able to try it out on any of Sony's televisions at the press event where the announcement was made. Here's hoping it lives up to the standard set by the stand-alone PVRs -- with updated iPlayer apps, the addition of Sky Sports channels and Netflix integration, YouView is in rude health.
It's the first time that YouView has been available built directly into a TV set, and while Sony was coy about how long its exclusivity deal with the TV platform would last, for the time being it's the only manufacturer that can offer YouView built in.
With LG betting its smart TV offering on webOS, Sony seems in theory to have backed a banker with YouView. I'll let you know what it's like in practice once I get the opportunity to try it in person. Scroll down for the full list of TV sets getting the feature.