A man stood in a wind tunnel to generate some excitement about this year's Red Nose Day, because sitting in your socks and pants in a bath of baked beans just doesn't cut it with today's thrill-seeking youth.
Internet video sensation Tom Scott went to the University of Southampton to see what it would be like being hit in the face by 90mph winds, to inspire people to do interesting things for charity. And here he is. In slow motion, drool and everything.
YouTube stars are upping the ante at a frightening rate. Within five years they'll be publicly executing their friends for hits. [YouTube]