Squatting somewhere between the game of Run The Jewels and the bling of Watch The Throne are Hold The Crown, hip-hop's latest dynamic duo featuring Greg 'Doc G' Carr and… HTC America marketing bloke David Bruce.
Half so-bad-it's-good, half so-bad-it's-actually-awful, the two-and-a-half minute tune/skit at least features the three core components of any good rap battle:
The Aggrandising of One's Abilities
The Bigging Up of Homies
The Dissing of One's Rivals
Indeed, the latter involves such harsh burns to Samsung and Apple as, "We own the universe, your Galaxy is overrated" (*sizzle*) and "Your phone was all glass/Why you changed your tune now?/Your chip is slower/But you’ll never touch our BoomSound."
Oooh, take that Fresh Tim and Ivey Ive. We're sure they have Dre cooking up a response on GarageBand already in Iovine's gold record-plated office. Trent could do the remixes.
Anyway, get a load of the desperately-wants-to-go-viral here: