Rumours about an Apple TV, and associated Apple TV service are about as old as the history of rumour blogs. But according to a WSJ report, this autumn could finally see Apple launching a streaming TV package, featuring big-name broadcasters, available only on Apple devices.
The WSJ report lists networks ABC, CBS and Fox as broadcast partners at US launch, which would mean that most of the big-name American channels — crucially, including ESPN — would be available without having to shell out for a cable package, as is necessary at present.
There is no current word or whisper on whether this news extends to other markets beyond the US, but we will certainly be keeping our eye on developments.
One of the only big US broadcasters missing from the line-up is NBC, which is owned by Comcast, a company that apparently had a falling-out with Apple last year.
One fact that adds a lot of weight to these rumours was the recent announcement that HBO's new streaming service will launch exclusively on Apple devices. That shows that Apple is serious about its future in TV, and according to the WSJ, is just the first move, with Apple's full masterplan set to launch this autumn. Wh
It goes without saying that an affordable streaming package, marketed to everyone who owns an iOS device, and easily connectable to your big screen through Apple TV, would be a Big Deal. Although other streaming services exist — and some aren't even half-bad! — Apple's size and reach could make cord-cutting go truly mainstream. We'll just have to wait and see if the WSJ's tea leaves are all in order. [WSJ]