Any gadget that spawns a nickname for its users as scathing as "Glassholes" can't really be considered a success, and Google's been humbly forthcoming in the ways it considers the Google Glass headset to have failed. Speaking at the South by Southwest conference, the excellently-named Astro Teller, head of Google's barmy Google X lab, gave a candid post-mortem on the head-mounted computer.
""We made one great decision and one not-so-great decision," admitted Teller.
The great decision, Google believes, was to 'soft-launch' Glass under the Explorer program, giving early adopters access to the headset (for a steep price), acting as bug testers, developers and evangelists for the fledgling tech. The bad decision?
"We allowed, and sometimes even encouraged, too much attention to the program," the Google executive said.
"We also did things to encourage people to think this was a finished product."
Even if it considers Glass a relative failure by its own standards, it won't be the last we see of Google's head-mounted computing ideas. Despite killing off Glass in its current form earlier this year, Google is already kicking off round two of the augmented reality eyewear.
"Failing doesn't have to mean not succeeding," said Teller. "It can be, 'Hey we tried that. We can go forward, smarter.'"