Jaunt -- which has form for making VR movies so may have a slight vested interest -- says it can see Hollywood embracing VR at some point in the future, but there's a lot of work to be done to stop it being a flash-in-the-pan novelty like the once-a-decade attempt to make us like 3D.
Jen Christensen, CEO of the VR video startup, told attendees at this weekend's VRLA event of his concerns that a duff demo might ruin it for a generation, saying: "...a bad quality VR experience is really bad; it can literally make you sick. We have to keep the quality very high so that when people experience VR for the first time they have a good experience."
Christensen thinks VR in film needs to be "as unobtrusive as possible" with the systems more hidden than the interfaces we've seen in the many gaming tech demos, so the viewers aren't torn out of their fantasy world by HUDs, menus, adverts for popcorn available in the foyer or notification icons.
And Jaunt has been pushing the idea of the VR film for some time, previously teaming up with Dolby to demo a complete immersion system for watching movies -- and it has a stack of demos ready to watch if you have a homemade Google Cardboard adaptor lying around. [Hollywood Reporter]