Noel Gallagher Reckons Apple Has "Destroyed the Fucking World"

By Gerald Lynch on at

He may have a vested interest in how his music is distributed and portrayed through Apple's iTunes but, that consideration aside, former-Oasis guitarist and singer songwriter Noel Gallagher isn't exactly the first person you'd expect to be a critic of the Cupertino company. But that's just what he's done in an interview with Square Mile, just about falling short of calling Apple the harbingers of the apocalypse. 

“Apple came along and destroyed the fucking world. Youth culture is pretty much non-existent anymore,” he told the magazine.

“It’s this whole youth culture which is based on gadgets. It’s like Apple are driving youth culture, not youth culture driving the world.”

Gallagher's comments are interesting in that they tap into a common fear about the post-app world that Apple's products have shepherded. There's a generation of young adults hooked to apps, conducting more conversations through Facebook Messenger and Whatsapp than face-to-face, viewing the world through Instagram instead of going out and engaging with it directly.

But what he overlooks is that Apple's technology is also a youth culture enabler in the same way that so many other companies' wares have been before them. Did bands or record buying kids really ever consider the shop where they sold or picked up their favourite songs before? Or balk at the fact that a Gibson Les Paul guitar was made by a company with an old white bloke sitting as CEO at the top of a pile of money?

No. If David Bailey had had an iPhone, he'd have used it to take portraits. If Jimi Hendrix was born in the 90s he would have used Garageband. And they'd have still been great. [Square Mile]