Peter Chou is stepping down as CEO of HTC, to be replaced by chairperson Cher Wang. Chou will take "a strategic new role leading future product innovation", heading up HTC's Future Development Lab.
Wang, who co-founded HTC in 1997, already took some of Chou's CEO responsibilities back in 2013. Retaining her chairperson position, Wang said of the change:
As an entrepreneur at heart, I am excited to see so many new opportunities, and I am honoured to accept this opportunity to help shape the next stage of HTC's development.
We pioneered the smartphone industry; now we are applying that thinking to realise the potential of a new generation of connected products and services.
The executive shake-up suggests change is-a-coming at HTC. The company settled for a minor upgrade to its flagship with the One M9, instead generating excitement with its HTC Vive virtual reality headset. As for Chou, who came from a design background to begin with, the transition to the Future Development Lab will likely be an easy one. But without a design-orientated CEO at the top, it'll be interesting to see how future HTC flagship handsets turn out.