The "Dream Doghouse" has been built by a team of 12, looking to anticipate what the chic canine of the future would require. And it is insane.
It's got all the mod-cons a metropolitan mutt could ask for, including a treadmill, automated feeder and most ridiculous of all, a hydrotherapy pool. Should your pooch want to keep up with his Twitter pals, there's even a Samsung Galaxy S Tab built into one of the walls of the "bedroom".
A vinyl wrap wallpaper complete with paw and bone prints gives Rex's pad a homely feel, with the curved low shape of the house designed for maximum comfort for smaller dogs.
The "Dream Doghouse" is being displayed at Crufts 2015. Though it's unlikely to ever go on sale, Samsung spent £20k getting the thing built and kitted out, so this was only ever going to be for pedigree pets anyway.