Uber Hails Purchase of Mapping Experts for Better Fare Estimations

By Gerald Lynch on at

As anyone that uses Uber knows, its prices often really are too good to be true -- in my experience, you book a cab based on a £20 fare estimate, for example, but by the time you turn up at your destination and get charged, you've paid upwards of £30. In an effort to make its ride estimations a little more reliable, Uber has announced that it is snapping up mapping company deCarata.

Uber's first ever public acquisition (showing the scale that the taxi-booking firm has reached) the purchase is a bid to "fine-tune" the companies fare estimations, with deCarta specialising in navigation and social search. deCarta is linked with Google, whose terrifying omnipresent view of the world should give you hope that those estimations will become more reliable. [Mashable]