Apple is said to have nabbed four BBC Radio 1 producers for its long-rumoured Beats-powered streaming service. That new music app is going to have as many curators as artists at this rate.
The report comes from Music Business Worldwide, which states that James Bursey, producer for Zane Lowe (who was himself poached by Apple back in February), is among the new staff hires. He's expected to be joined by "star producers" Natasha Lynch and Kieran Yeates. Yeates is credited with spearheading the BBC's successful BBC Introducing show, while Lynch made the Guardian's Music Power 100 list for 2011. Apple is yet to confirm the recruitments however, with each rumoured hire still listed on LinkedIn as BBC employees. The identity of the fourth alleged additional Apple staff member remains a mystery.
Apple's giant Beats purchase has always been more to do with its streaming tech than bassy headphones. These rumoured hires, alongside the Lowe defection, support claims that the service will be editorially driven, making use of curated playlists. With WWDC taking place between June 8th and 12th in San Francisco, expect to hear more details on the Beats powered Spotify competitor before the summer sun sets. [Music Business Worldwide]