For some people the thought of trusting their lives to a long metal tube soaring 30,000 feet above the earth causes some concern. But unless you're living the life of a hermit, flying is hard to avoid. So for a confidence boost—and a comfy way to sleep away the miles—this tiny plush bear is the perfect travel companion because it transforms into a neck pillow.
It's also great for young kids in need of a distraction during the seemingly endless hours of a long flight, giving them something to play with while they're not asleep. But adults will certainly find it just as comforting when their plane starts battling turbulence. At £25 it's not the sort of cheap neck pillow you buy at the airport and then forget on the plane every time, but just look at that bear's adorable face, who could possibly leave that behind? [Firebox]
This article originally appeared on Toyland, Gizmodo's toys and collectibles blog