EE wants to ensure its customers never run out of juice for their smartphones by giving away a Power Bar battery pack to those signed up to its network.
And, not only will it be giving away the portable charging bars, but it'll also be offering unlimited recharges of power too. If you use up a Power Bar but still need more, you'll be able to walk into an EE shop and have the used-up battery pack swapped out for one that's already been fully charged.
“Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most," said Pippa Dunn, Chief Marketing Officer for EE.
"With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
The EE Power scheme and EE Power Bars will be available to all EE Customers that are signed up to a 30 day, 12, 18 or 24 month plan, including both mobile or fixed line and broadband services. Pay as You Go customers can also make use of the service, though they'll have to have been with EE for three consecutive months first. Non-EE customers can also get in on the scheme, but will need to pay a £20 fee.
To get hold of one of the Power Bars, mobile customers need to text POWER to 365. It's slightly different for broadband customers, who must text JOIN along with their EE landline number to 60005 and follow the instructions that follow. You'll then be sent a redemption code that needs to be presented to an EE rep at one of the network's stores in order to pick up the Power Bar.
The Power Bar itself has a 2,600mAh capacity, and is good for 500 charges. An indicator tells you how much power is left in the battery pack, charging from flat to full in four hours, and even comes with a built in LED torch. [EE]