Facebook is Pushing Friend Posts to the Top of News Feed

By Gerald Lynch on at

Facebook, since its birth back in 2004, has evolved from being a vital friend-stalking destination to a bloated graveyard of gaming app invites and auto-playing cat videos. Unless you've brutally cut back on app notification permissions and liked pages, chances are you barely see anything of note from your real friends on there anymore. But Zuckerberg's crew is aiming to change that with the latest round of tweaks to its News Feed.

According to Facebook, the latest update will "ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it."

In other words, Facebook is easing up on its aggressive sponsored content push, clearing the clutter in an attempt to claw back lapsed users who've been put off by the marketing-orientated changes the network has been subject to over the past few years.

The chaff won't disappear completely, but the aim is to "make the balance of content the right one for each individual person".

Other positive changes will allow you to see more posts from individual sources (friend or otherwise) that you regularly interact with, while posts bringing your attention to other user's comments or Likes will be demoted. Enough to get you addicted all over again? [Facebook]

Image Credit: Stuffpoint