It looks like a lot of people are going to get a telling off from HBO in the immediate future, because Game of Thrones has broken yet another piracy record. Thanks to the first four episodes getting leaked, the popular fantasy/softcore porn series was downloaded a grand total of 32 million times in a single week.
The premiere episode of season 5, 'The Wars to Come', accounted for 13 million of those downloads, and is apparently more than the season 4 première and finale combined. Ten per cent of downloads came from the US, which data analyst TruOptik claims accounts for $44 million (£29.3 million) in lost revenue.
But it's not all bad news, because legal viewership is also on the rise. Or at least it definitely is in the US. 8 million people watched the première live on HBO, a record high for the series.
That begs the question, if legal viewership is up how can HBO lose revenue that it was never going to get in the first place? [The Independent]