Updated Netflix terms and conditions seem to be laying the groundwork for a future ban on people accessing the site using a VPN, with terms now allowing for accounts to be cancelled should users fail a geographic location check.
The particular terms read:
You may view a movie or TV show through the Netflix service primarily within the country in which you have established your account and only in geographic locations where we offer our service and have licensed such movie or TV show. The content that may be available to watch will vary by geographic location. Netflix will use technologies to verify your geographic location.
Which sounds exactly like Netflix is planning on appeasing the content creators by limiting access to those who spoof locations to see alternative listings. Although, with the EU threatening to bring in rules specifically designed to limit geo-blocking, the updated and worrisome terms may be just for show. [Netflix via The Inquirer]