Subscription YouTube Coming to End Misery of Constant Ads

By Gary Cutlack on at

Google is planning to expand on its pre-paid ad-free universe by introducing one massive umbrella subscription fee for YouTube, one that could remove all adverts from across the entire service.

According to Bloomberg, the imminent arrival of an ad-free subscription tier to YouTube was revealed in an email that Google sent to key content creators. The critical aspect is that there will be a revenue sharing agreement put in place, so those who've lucked into a career that entirely involves shouting at a webcam as if someone actually cares what they think will continue to get paid even with pre-roll adverts removed.

The email explains: "By creating a new paid offering, we'll generate a new source of revenue that will supplement your fast growing advertising service," with the recipient of the message claiming Google plans to have its ad-free sub YouTube service in place before the end of 2015.

The email doesn't suggest what the cost of the ad-free tiers may be, though. Google's currently at the stage of getting the biggest and most important content farmers to agree to the terms and revenue splits that'll need to be introduced to support the fragile vlogger ecosystem, before announcing any of the specifics. [Bloomberg]