Despite the fact that the good ol' British plug has one of the cleverest designs of any other plug, the shape can be a bit of a problem (just ask any bare foot). If you're going to be carrying around a charger all day, finding space for that awkward design is tricky.
Plenty of companies have developed transforming plugs to compensate, but Apple's is something else entirely. Pay attention everyone, because I don't say this very often: I definitely think Apple is onto a winner here.
Credit: Alex Pardoe/Vine
It's not the fact that it transforms that I like about it (that's been done before), it's because Apple appear to be the first phone maker to actually have the three prongs fold away into the plug leaving you a little box to store in your pocket. It definitely trumps Nokia's charger, which has been my personal favourite up to now.
It's just a shame it'll cost a fortune to get hold of one. [MacRumors]