Blimey, we thought the HTC One M9 was similar to the HTC One M8! HTC's latest phone confuses your top-flight Android choices even further, with the HTC M8s being a slightly-revised take on last year's M8 flagship.
In terms of build, it's almost identical, with an all-metal body and 5-inch 1080p display. Changes sit with the processor, with the M8s using an octa-core, Qualcomm Snapdragon 615, and the camera, swapping out the rear 4MP "Ultrapixel" camera for a standard 13MP sensor. It does, however, retain the second focussing lens that the M9 dropped.
Inside you'll find a 2849mAh battery, up from the M8's 2600mAh juice pack, with 2GB of RAM and 16GB of internal storage, expandable by microSD. Though marginally thicker than the M8 at 9.55mm, it keeps the same weight at 160g. Though the handset uses Android Lollipop 5.0, HTC has interestingly kept the new Sense 7.0 UI version off the M8s, sticking with last year's Sense 6.0. Gotta have something to keep the flagship differentiated I guess.
Pricing will be the real stickler. Going on sale at the start of this month, you'll be able to pick it up SIM-free for £379.99. When the M8 launched last year it was a pricey £530, though that ageing handset can now be found for less than the M8s if you shop around a bit. Choices, choices.