We've been hearing rumours about a possible music streaming service coming from Apple for quite some time now, and now Tim Cook has gone and teased a new media product. Could we finally be finding out what Apple has planned for Beats Music? Or is it something else?
This hint came during Apple's earnings call, the same place he spoke about the dip in iPad sales, where the company announced $58 billion (£37.9 billion) in revenue. Someone asked Cook about HBO Now, the US-only media service that's a timed Apple exclusive, and he had this to say:
“It’s about giving customer something they want. Giving it with Apple’s classic ease of use. I think HBO in particular has some great content. We are marrying their great content and our great ecosystem. There is a lot [of] traction in there. Where could it go? I don’t want to speculate, but you can speculate… We’re on the edge of major major changes for media and I think Apple can be a part of that.”
That last sentence is interesting, to say the least. What major changes for media might he be talking about? It's possible that we'll finally get that fabled music streaming service, or it could be that Apple has something else planned. We'll have to wait and see what it has in store for this year's WWDC on 8th June. [Ubergizmo]