Where do you go when you've reached the top of the ladder in the world of industrial design? I guess you'd have to design a new rung on that ladder on which to plop yourself. Apple's Jony Ive has just got a promotion at the iPhone-making firm. He's still its most senior designer. But now he's an even more senior designer, or something.
Ive now commands the title of Chief Design Officer at Apple, having previously been its Vice President of Design.
"In this new role, he will focus entirely on current design projects, new ideas and future initiatives," said CEO Tim Cook in a company memo.
"Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name."
Already responsible for shaping the company's mobile and computing products, Cook's memo stated that the newly-formed role would see Ive expand his remit beyond devices. While it's easy to assume this will involve Apple's long-rumoured entry into car design, it could also involve planning the look of future Apple retail stores and, interestingly, furniture -- though that last item is likely more to do with bespoke solutions for items at Apple's new "spaceship" California campus than sofas for your home. Not that he hasn't tried his hand at the odd desk or two before, of course.
With Ive stepping up into this new senior design role, his replacement has been announced as Richard Howarth, who will take over as Apple's new head of industrial design. Ive will be ironing shirts for a July start date in his new role. [BBC]