About a month ago Carphone Warehouse announced that it was setting up its own mobile network called iD that was set to offer low cost 4G and free roaming in 22 countries around the world. Now on the eve of its launch, the phone shop has unveiled some tidbits about iD's pricing range – and it looks juicy. Really juicy.
Remember back when Orange (when it was still Orange and not EE) unveiled a series of animal-themed packages – Dolphin, Panther, Raccoon and the like – aimed at attracting customers with certain requirement? Carphone Warehouse has done something a little similar, except they've tagged their packages with less twee labels.
Shockproof is aimed at customers who don't want their mouths to fall open in horror when they get their monthly bill. Starting at £7.50 per month Shockproof account holders have their usage capped automatically, although iD offers a 'buffer' that they can tinker with in case they need a bit more data.
SIM Only starts in the same price bracket as Shockproof (or from £5 for data-only plans). They're 30-day rolling contracts and one of their promotional launch contracts gives you 2,000 minutes, 5,000 texts and unlimited data for £20.00.
TakeAway starts at £25.50 per month and it offers free roaming in 22 countries; that's currently more than Three's Feel At Home plan, which offers 18. Finally, punters can opt for the Go-To plan, which costs £13.50 per month if you want a 12-month contract and £11.50 per month if you commit for two years and is aimed squarely at people who don't do much travelling abroad, but still consume oodles of data.
While a lot of pundits are opining that this is a tough time to launch a new mobile network in the UK with competition as hard as it is, the Carphone Warehouse sounds optimistic:
"The plans available at launch are just the tip of the iceberg regarding what our new network can offer," said Graham Stapleton, UK CEO at Carphone Warehouse.
"We've already had a huge amount of customer interest since the official announcement last month. We are listening to our customers' thoughts & needs and will be using this insight to help develop and evolve iD over the coming months."
"We've already had a huge amount of customer interest since the official announcement last month. We are listening to our customers' thoughts & needs and will be using this insight to help develop and evolve iD over the coming months," he added.